Day 10 introduces another filter - check the top 10 results for your keywords, to see if there are web 2.0 sites in the top 10. Best to avoid keywords where there are already web 2.0 in the top 10, and stick to keywords without web 2.0 sites in the top 10. Why? so that you can use the advantages of web 2.0 without any serious web 2.0 competition.

The goal is to find an ‘Umbrella Phrase’ for your niche market. An umbrella phrase has 100+ daily searches in WordTracker, and less than 30,000 phrase-matched competing pages (phrase match means you search on google with quote marks around the phrase in the search box (”sausage making” NOT sausage making) [note: use the new Wordtracker Gtrends tool]

First of all, a video on using YouTube.

Then a video on checking out you niche in Google. Notice if there are many affiliate programs in the organic results on the left. Look at the Adwords (top & right) to see who is advertising, and how many of them are affiliates.

Note down the affiliate programs you’ve discovered for you niche market

There are some niche markets that are so competitive that its wise for a marketing newbie to avoid them - Fitness, Weight Loss, Vitamins, Real Estate, Dog Training etc

Some places to look for niche market ideas:
Ebay Pulse
Google Groups
Google Hot Trends
Technorati
Yahoo Groups
Yahoo Answers

Homework: Chose 7 niche markets