TDC Day 23 - Conversion
From your previous work (market research, blogging, social bookmarking) you are aiming for traffic of about 200 a day.
You want your site to be ’slippery’ - to have people click on your affiliate links.
Your conversion rate is the number of people who buy compared to the number of people who have clicked on the link and arrived on the sales page. 1 in 200 is fine.
Instead of writing a traditional internet marketing sales copy, try writing a story that people will engage with and remember.
Read the book Made to Stick - it identifies six characteristics of a great story (and you don’t have to have them all!) : S.U.C.C.E.S.
- simplicity (keep it simple!)
- unexpectedness (catches people’s attention)
- concreteness (make it real)
- credibility (make it believable
- emotional (makes it memorable)
- stories (the story itself)
Actions for today:
- install tracking
- create a new article, preferably on another blog
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