Today its time to make a decision about the traffic you’re getting on your umbrella phrase.

If your traffic fits with the Google Trends predictions for its ranking, great! - all you have to do is get and keep the number one ranking through good content and social bookmarking.

But if it doesn’t fit the predictions, you have a couple of possibilities:

create new clusters based on related keyphrases, to bring more traffic

OR

Give up on that keyphrase, and start again with a totally new one

[no YouTube video today]