The goal is to find an ‘Umbrella Phrase’ for your niche market. An umbrella phrase has 100+ daily searches in WordTracker, and less than 30,000 phrase-matched competing pages (phrase match means you search on google with quote marks around the phrase in the search box (”sausage making” NOT sausage making) [note: use the new Wordtracker Gtrends tool]

Note the Umbrella Phrases for your niche markets. If a niche market does not have a good umbrella phrase, put it on the ‘back bench’.